Love. Your Choice. That is the tag line for The Dating Loft. And because this line has always been in the background, I have forgotten almost of its importance until my intern, June reminded me last week that it is important that we refocus our energy on building up on Love. Our Choice and what it meant to us and why did we choose it to be our tag line when we launched The Dating Loft three years ago…. I remembered we chose it then because it so aptly describes why two people will choose to stay with each other, hopefully through thick and thin, high and low…. The initial euphoric, romantic feelings of love does not last; countless scientific studies have put the length of these elusive feelings of love at between 6 months to 3 years. So what happens after these 6 months or 3 years? Do we choose to stay committed to each other? Or do we seek newer and more exciting feelings of love? And it’s probably going to be a never-ending circle.

So love becomes a choice. It does sound practical, clinical even….but without these practical and logical reasoning at work, the entire human race might never ‘marry’ or remain committed to each other long enough to produce off springs. Thus, Love. Your Choice means: Choose whom to love. And Love who you have chosen. Simple words indeed but how many of us have REALLY thought about what it means? There will always be someone out there who is smarter, richer, prettier, sexier and taller than your partner….the list goes on….but because you have chosen to love your partner and commit to him/her only, you are empowered by your choice and no longer a victim of vacillating desires and uncontrollable urges. Its liberating really. Decide who you want to love and love the person with your whole heart. What is the worst that can happen? Yeah – you may get your heart trampled upon mercilessly and your ego thrown carelessly out of the window and your face smashed coldly on the door…. or that person might just love you back. And really, noone can make you feel stupid or in this context, hurt you without your permission. Just love yourself more. Noone really dies of a broken heart.